in-depth guide
to developing personas

Communication is one of the most important aspects when it comes to helping everyone in your organization understand compensation. But it’s also one of the most overlooked.

The first step in communicating about comp is knowing exactly who you’re talking to, what matters to them, and how to reach them.

Download Payfactors' free guide, “Communicating Comp: An in-depth guide to developing personas”. It walks you through everything you need to know about creating and understanding the various audiences at your own company, so you can help everyone understand comp.

You'll learn:

  • What are personas and why do they matter when communicating comp?
  • The various personas you need to reach at your company.
  • Tried-and-true marketing tactics to help you develop personas.

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